The Association of Irish Market Research Organisations strives to make representations on behalf of the industry to relevant authorities, to advance and safeguard the interests of the industry and to procure and maintain high professional standards.
market & consumer data & insight FOR Irish businesses & organisations
What We Stand For
Representative body for the major market research companies in Ireland
High Standards
We operate to the highest standards of professional integrity and abide by our own fieldwork standards, qualitative research standards and political polling standards.
Experience
Our member organisations include the pioneers of market research in Ireland and more recently-established companies which share the same core values of the organisation.
Quality
Each AIMRO member subscribes to a common set of values and operating principles. Our extensive experience and wide resources ensure the highest quality work for our clients.
The Challenges for Online & Mobile Advertising
05 February 2014, by RED C
“We’re moving a large chunk of our budget to online ….next year”. A familiar refrain heard by the RED C team as we report on advertising effectiveness across a range of our clients. It appears as if the message has finally broken through among brand teams and in board rooms across Ireland, that advertising spend online is still lagging a long way behind online consumption. But what are the... Read More
