High definition Inspiration
Kantar Worldpanel is the world leader in consumer knowledge and insights based on continuous consumer panels. Combining market monitoring, advanced analytics and tailored market research solutions we deliver both the big picture and High Definition Inspiration - the fine detail - that inspire successful actions by our clients.
Our expertise about what people buy, use and why has become the market currency for brand owners, retailers, market analysts and government organisations internationally.
In Ireland we operate a panel of 3,000 households in the Republic and a panel of 650 households in Northern Ireland. As the only continuous panel in Ireland we monitor grocery purchasing and trends across all retail channels, giving our clients unrivalled and full market coverage across all grocery categories.