AIMRO supports the development of the market research industry in Ireland.
Our recent breakfast seminar showcased some of the work AIMRO members are doing for their clients to deliver insight and to contribute to economic and social progress in Ireland.
“We’re moving a large chunk of our budget to online ….next year”. A familiar refrain heard by the RED C team as we report on advertising effectiveness across a range of our clients. It appears as if the message has finally broken through among brand teams and in board rooms across Ireland, that advertising spend online is still lagging a long way behind online consumption. But what are the challenges for brands to make it work, and by the time brands have a plan will the target have shifted again? Read more about The Challenges for Online & Mobile Advertising
