B&A

B&A

B&A

Ireland’s largest independent Market Research company

Behaviour & Attitudes is Ireland’s largest independent Market Research company, and has developed a reputation since 1985 for creative thinking about strategic marketing and branding.

We are passionate about brands and curious about people; not simply as consumers of products and brands, but in how they interact within the broader cultural surroundings.

Behaviour & Attitudes is an independent full service agency, offering a comprehensive suite of quantitative and qualitative methodologies, and is wholly owned by its management team.

Our Approach

Every marketing problem and issue is different. We don’t believe in 'shoe-horning' client problems into particular products or methodologies.

Rather, we bring our wealth of research experience and intuitive understanding of brands to marketing problems, in order to decide how best research can be applied in each instance.