Market Research

The Challenges for Online & Mobile Advertising

iPhone 5S Gold
05 February 2014
RED C

“We’re moving a large chunk of our budget to online ….next year”.  A familiar refrain heard by the RED C team as we report on advertising effectiveness across a range of our clients.   It appears as if the message has finally broken through among brand teams and in board rooms across Ireland, that advertising spend online is still lagging a long way behind online consumption.  But what are the challenges for brands to make it work, and by the time brands have a plan will the target have shifted again? Read more about The Challenges for Online & Mobile Advertising

Subscribe to RSS - Market Research